PORTAL TOURS

Founded by best friends Ian and Henry, Portal Tours offers a friendly approach to exploring Chicago’s neighborhoods, guided by enthusiasts of human geography, history, and urbanism. Focused on showcasing the authentic charm of Chicago’s neighborhoods, Portal Tours provides both tourists and locals the opportunity to delve deeper into the city’s rich tapestry.

In a competitive landscape, the brand aims to be bold, friendly, and approachable. The illustrative logo (Guillermo) captures the heart of the brand with whimsy and curiosity, symbolizing the desire to uncover hidden treasures. Through a comprehensive brand identity strategy, Portal Tours remains engaging and accessible as it continues to grow.